Restaurant Marketing Ideas

Health & Wellness

Organic Snack Study

The illusion of "healthy" drives consumers to eat more, buy more and therefore spend more. A recent study by the Cornell University Food and Brand Lab set out to understand and test consumers' taste perception of organic snack foods. With marketers anxiously pursuing the movement towards 'healthy' and organic foods, a better understanding of the influence of health claims is necessary. The Cornell University researchers set out to understand how organic labels on less healthy snacks may influence perceptions and habits.

Fifty four college students were randomly assigned to try cookies that were labeled 'organic' or cookies that had no label. Both groups of cookies were in fact Organic Oreos, made with organic sugar and flour. Participants rated the nutritional, value, and sensory attributes of the cookies, and were also asked about their personal environmental awareness and behavior- e.g., whether they recycled, liked being outdoors as well as their shopping habits and nutrition consciousness.

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