Inside Hospitality has the Best Restaurant Marketing Articles Ever!
Posted by Michael Hartzell on Mon, May 10, 2010
Restaurant marketing is too fun. Restaurant marketing is actually too easy once you get it. Restaurant marketing can be done by anyone and everyone. Inside Hospitality has the best articles on restaurant marketing. Here are four restaurant marketing idea examples.
Posted on 12. Apr, 2010 by Guest Blogger in Inside Hospitality, Week In Review
by resident guest blogger Michael Hartzell
Restaurant owners and managers need a restaurant business warning buzzer. (Or would you prefer a bell?) There are warning systems, buzzers, and bells in all parts of life. They serve as a reminder for something important and can save lives. The seat buzzer, the open door notice and the low battery beep are all helpful tools.
www.Hospitality101Radio.com
serves as a resource to both warn AND support for restaurant marketing and restaurant hospitality 
as “The Real Voice of the Restaurant Hospitality Industry”. This resource offers challenging questions, helpful hints, serious thoughts and an occasional “funny” thrown in for bonus.
Here are but a few of the take-aways from the Hospitality101 blog talk radio show on March 30th, 2010 (which covered many important topics).
Posted on 19. Apr, 2010 by Guest Blogger in Daily Tip
by resident guest blogger Michael Hartzell
REACH – Release Ego And Celebrate Hospitality.
- Remove the barriers to let them REACH.
- Internal conflicts because of miscommunication can be a distraction to hospitality. How many of the conflicts include egos? What is the core issue for conflicts? Expectations? Training? Systems? People? Leadership? You? Time spent in one-on-one conflict resolution reduces time that could be spent on restaurant marketing.
REACH – Release Ego And Celebrate Hospitality.
- When a guest has decided their way is the best way and becomes belligerent, REACH.
- The restaurant teams who have the training, role play experience, management support and empowerment are those who will find ways to REACH. Restaurant marketing via the now happy (previously belligerent) guest is priceless as he will recognize how the restaurant team made every attempt to REACH. The goal is to hear the name of your restaurant over and over from the mouths of your guests.
Posted on 03. May, 2010 by Guest Blogger in Daily Tip
by guest blogger Michael Hartzell
A Restaurant Marketing M.A.D. Log is one of the handiest tools to put in your business tool box.
It is a log to record the accomplishments and awesomeness of those who make a difference.
M.A.D. = Making a Decision.
When someone is M.A.D.?
They can also be really M.A.D.!
The second M.A.D. is short for Making A Difference.
I love going into a business and asking the team: “Are you MAD today?” I am hoping to hear: “Yes, absolutely, sure enough and a cry of Sir-Yes-Sir.” (Kidding about the last.)
The next question I ask: “OK, are you really MAD?” Again the hope is to hear the big “Yes.”
The questions always at the top of my mind:
Are those on the team making great decisions?
Are they also making a difference?
Posted on 10. May, 2010 by Guest Blogger in Blog, Daily Tip
by guest blogger Michael Hartzell
Turn around and start walking backwards. Think of your restaurant while doing so. Now start marketing while walking. It’s easy. Take fliers, walk backwards and whenever you think you hear someone coming, just keep a flier stuck out. Maybe they will take it. Maybe not. Keep walking. People will probably avoid you so no worries there. If you come to an obstacle such as a wall? Turn left or right and keep walking.
Read more Restaurant Marketing Backwards
Posted on 26. Apr, 2010 by IH Staff in Blog, Inside Hospitality
by resident guest blogger Michael Hartzell
Sounds a little silly and too easy for a restaurant marketing idea?
First you must have an empty bottle that you saved from your childhood days when you played “Spin the Bottle.” I know you have it tucked away for memory’s sake. If not, grab a bottle of soda or wine.
Now, go to the center of your dining room. Yep, right about there. (Anywhere is fine.)
Give the bottle a spin. (Bring a tray to spin it on if the floor is carpeted.)
It does not matter if you own a fancy house or a breakfast coffee shop. Nor does it matter if you wear a tie, or make more money or less. Just do it. This will work. Trust me.
Once the bottle stops, walk to the first person or group it points to. You will greet them with exuberance (that means great enthusiasm) and MAKE THEIR DAY. Sure, go ahead and tell them about your Spin the Bottle selection process. It will give them something to talk about.
Which is your favorite article? (Yes, you are correct, the author of these restaurant marketing ideas seems to be pretty great.)
If you want to read more?
http://insidehospitality.com/category/blog
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