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30+ Years

After thousands of employees, success stories which includes repeatedly doubling sales, restaurant turn-arounds, quintupling sales as a restaurant owner and helping restaurateurs doubles sales, I pass on to you tools and restaurant marketing ideas which have helped many in the restaurant business.

bestsuccessmichaelhartzell

Business Directory for Auburn, Washington

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Restaurant Marketing Ideas

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Restaurant Marketing Ideas with a Kindle

  
 

Kindle book for restaurant marketing ideaInterested in great restaurant marketing ideas?  What would happen if you wrote a Kindle book?  Then each page on the Kindle could have a recipe, an offer, a special occasion, or some other reason to celebrate.  What would happen if your Kindle book was all about reasons to celebrate at YOUR restaurant?  What would happen if the title of your Kindle book was the name of your restaurant?  Or maybe named after the keyword phrase you wanted to be found on the Internet for?  For your next great restaurant marketing idea, what would happen if you use the latest and greatest technology to get found by people who are already searching for you?  What would happen if you kept the same principles of making every guest's experience be amazing AND set your restaurant in a position to be found by those who had not yet heard of you?

The sign on the street may be valuable but a very low investment and some innovation with titles / keywords for a Kindle book title might just get you on top of the search engines.  

Wonder would happen if you actually took the Kindle for a test drive and dedicated 30 minutes a day to write your very short Kindle book.

The best part?  Unlike traditional advertising, it doesn't go away!  You can add more and more books.  Just like the phone book (there used to be just one) you can add Kindle book after Kindle book which does nothing but talk about your products, your specials, your community, and your staff.  If you talked about gluten free, awards, celebrities, allergies, chocolate, Angus beef, corn fed beef, Chinese food, (you pick) what do you suppose would happen?

Personally I like this Kindle DX Wireless Reading Device (9.7) much better than the smaller version.  Did you know it can hold 3,500 books and is only 1/3" thick?  It boasts 3G wireless speed and can actually read the book to you.

The Kindle Store: 400,000 Books, Newspapers, Magazines, and Blogs.
 
Can't wait to find out what will happen and see if you jump on this great restaurant marketing idea! 

Comments

Brilliant and creative tip! Makes me want to go out and buy a restaurant. Of course, the concept is applicable to almost any type of business.  
 
Can't wait for someone to invent a device within Kindle that allows you to smell the meals (KindleScents?).
Posted @ Wednesday, February 17, 2010 5:37 PM by Debbie
Debbie, What a nice thing to say. And you picked up the fact that it is not relevant to only restaurants. Getting found is the goal for all. New habits and new ways of looking at the universe. Smell meals. Perfect. 
 
Mike
Posted @ Wednesday, February 17, 2010 5:40 PM by Michael Hartzell
A great idea for sure. Need to make sure it has killer content and do some good marketing to get it in people's hands. 
You could also do the same idea using http://scribd.com in pdf format but you would lose a lot of the mobile abilities. 
I like your thinking!
Posted @ Thursday, February 25, 2010 5:13 PM by Clint Jolly
Clint, 
Thinking about this. Hmmm. Yes! scribd.com would certainly help get a restaurant found for those searching. Of course the book title on a Kindle listed on Amazon just might pop up faster and further than a scribd document. Wouldn't you think so? So appreciate your good words!
Posted @ Thursday, February 25, 2010 5:33 PM by Michael Hartzell
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