Blog Review Branding Insight Blog - What is Marketing Strategy?
Posted by Michael Hartzell
Question: For advertising a restaurant business, what strategy includes only the best marketing tactics targeting businesses to collaborate with those who are advertising with poor marketing tactics? The lines are blurred for how to use the advertising marketing strategy tactics, aren't they?
I know who has an answer to my question. Let's ask John at Brand Insight Blog.
Now, I can't say I often SMink (Smile and think at the same time) first thing in the morning at an early 6 AM. Jouhn Furgurson caused me to do that today with his unique ability to talk about strategy and tactics.
John obviously operates without much fear. Thus, he stands out with a strong voice and does not worry whose feelings he might hurt. Hard honesty is rare and while I prefer to empower and inspire, I have to agree there are times when a firm hand with tough love is needed. Listen and learn while John Furgurson says his piece at Brand Insight Blog:
Marketing Strategy vs. Tactics
by john furgurson on November 1, 2009
I’m appalled. A successful marketing guy asked me a question recently — a real no-brainer — which led me to believe he didn’t know the difference between strategy and tactics.
How can that be? He’s held several high-paying marketing positions. He’s college educated in Marketing 101. He’s gotta know this stuff.
So I started doing some research online and I’ve found the problem: The internet!
There’s more misinformation than information out there. More nonsense than common sense. Even some of the biggest gurus in the industry have posted conflicting information on the subject.
No wonder the guy’s confused. I ran across one article that listed “search engines” as a marketing strategy and that “long term strategies such as giving away freebies will continue to pay off years down the road.”
This isn’t just a matter of semantics, it’s negligence. Advice like that would never get past the editors of a trade publication for worm farmers, much less a brand-name business magazine. But you can find it on-line!
In any case, the easiest way to clarify the difference between strategy and tactics is to go to the source. I’m sorry if the war analogy doesn’t appeal to you, but that’s where these terms came from, some 3,000 years ago.
There is more and it gets even better. Read more at: Branding Insight Blog.
This should pretty well get you out of the muddle in regards marketing strategy and tactics. Or if you think it was lame and not helpful, shout it out with a comment below.
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