Help for Your Restaurant Owner Blog
Posted by Michael Hartzell
Do you have a Restaurant Owner Blog? Why not? Need a Blogossary? It appears that a minority of restaurants have a blog. Having a restaurant blog puts you ahead of the curve. (Not to mention the cost is pennies on the dollar in comparison to telephone book advertising.)
Don't worry. There are but a scant few searching in Google for information about how to make a restaurant blog. You are already ahead of the competition just by reading this.
Want proof? Take a look at what Google says: This shows how many people are searching for words / phrases relative to "restaurant blogging"
Either restaurant owners are very smart about blogging, finding out how to blog elsewhere, or they are not yet interested in blogging (and not searching). Sure, it could be they are simply using different search terms that do not include "restaurant". Good job for catching that!
OK. So now you know restaurants are not out there typing in "restaurant blog" and other similar terms. Does this mean you are able to take advantage and that it should be easy to out do the competition? (For now.)
Now....Before you go to the next step, even before you buy a url domain name, you need a reference. For instance, what is the defintion of a restaurant blog?
So here is your reference: Blogossary. Yep. A new term has been born somewhere in time while you were sleeping: Blogossary. Click on Blogossary and you will find a nice little list showing the defintion of terms commonly found in the blogging world. This is also been added to my "How to Websites' page as a reference.
Bloggable: Able to be posted to a blog or worthy of being posted to a blog.
|
If you are sitting in one of my Business Success Workshops right now and reading this with me, turn to me and say: "Hey Mike, this is pretty cool!".
Otherwise, you can just leave a comment at the bottom?
In the meantime:
- What is it about your restaurant that your guests rave about? Ask them.
- How does your community refer to your general location? Any nicknames?
- What type of guest do you typically have? Seniors? Children?
- Buffet? Brunch?
- Do you have any special offerings such as gluten free, meeting rooms, bar, view, etc?
- Do you have a specifc type of cuisine? How do guest describe you?
Write these down. Each answer to the questions above will be a blog post.
Each blog post will have a title with terms people are searching for. You can actually get a few blogs written on the computer even before you start your blog.
As people go to Google and search for "Italian restaurant buffet Seattle" you have a better chance of getting found (if you are an Italian Restaurant with a buffet in Seattle) if you have a blog post that might be titled: "Best Italian Buffet in Seattle at Restaurant Name". Then in the blog article, you will list the numerous reasons you believe yours is the best. (There better be more than one.)
The best part? Much cheaper than a phone book.
The second best part? You don't have to renew the blog like you do the phone book.
The third best part? It doesn't go away. In fact as you add blog posts, your website becomes more and more of an authority.
Think of it. In 12 months, how many ways can you share a special something about your restaurant? 100? 150? If you have 100 pages on the internet that talks about what you offer ... things that your potential guests are looking for, do you think you could gain more customers? Remember, the articles on the internet do not disappear. You build... and build.
How are people searching for you? Phonebook? Magazine? Mail? Internet?
Now, before the rest of the restaurant world figures this out, take a look at Blogossary (don't forget there are more How to Websites). Make a list on a clipboard about what people say about your restaurant. Be sure to include your staff! Get stuck? Let me know: Contact Michael Hartzell.
Let me know if this is cool ... or if it was not so cool by leaving a comment Thanks.
Was this interesting or helpful? Would you consider sharing it?