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What is This About?

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This blog is all about inbound marketing

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Sure, Hubspot offers training, tips and videos.  Keep reading and watching their blog.

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Yes, the Hubspot team does an awesome job.

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If you "Trust but Verify" and appreciate another opinion, this blog may what you looking for . 

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Sure enough, you can start a free Hubspot trial here.  If you would like a personal tour to get you started, contact me.

Inbound marketing is based on the concept of earning the attention of prospects (vs. buying attention), making yourself easy to be found and drawing customers to your website by producing content customers value. 

Blogs, podcasts, video, eBooks, e-newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing are considered inbound marketing.  

The Inbound Marketing Blog with a
Guerrilla Marketing Twist

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Google releases a Scraper Report Form to Help You Fight Content Thieves

  
  
  

Google has released a new Scraper Report form.  This will come in handy for webmasters.  The tool is not just for webmasters, you can submit scraper sites which have copied your content by providing Google with the source URL along with the URL of the scraper site where the content is being republished or repurposed.  You must also include the keywords where the scraper site was ranking on.

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Inbound Marketing Insights from Brian, Dharmesh and Mike

  
  
  

Inbound marketing insights from inbound marketing pros.  Each video has Brian Halligan, Dharmesh Shah and Mike Volpe with their own unique take on inbound marketing and how culture has shifted.

How to Add Canonical Tags to a Website Page and Avoid Duplicate Content

  
  
  

SEO is the topic and duplicate content is the issue.  When there is duplicate content, canonical tags tell search engines which page to index.  They ensure that you won't be punished for having content appear multiple times on your site.  They also allow search engines to link to the dominant page out of the bunch.

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Interview: Inbound Marketing Expert Tips

  
  
  

Mike Volpe from Hubspot is interviewed and shares inbound marketing tips with listeners.  While this interview happened in January 2011, the tools and principles for growing business have not changed. 

The funniest joke I ever heard [video]

  
  
  

Inbound marketing.  It is like writing a joke. 

How to make a Google+ Brand Page

  
  
  

If you are looking to create a brand page on Google+ then this video covers all the main factors. If you are a company, a charity, or even a celebrity who is looking to focus on brand building then this is often a better option than a Profile alone (although that is often best to start with anyway). 

Top 5 Marketing Discoveries in 2013: 50,000+ hours of research distilled into 60 minutes

  
  
  

Five experiments, five conclusions - in a slideshow.  In a recent Web clinic, MECLABS walked through the most important discoveries of the year so you can learn the progress MECLABS analysts and scientists have made.

How to Choose the Right CMS Platform for Your Website (or COS)

  
  
  

Choosing the right website platform is confounding.  There once was a simpler time. There aer many options of specialty SaaS (Software as a Service) which appear to be similar on the surface but in reality may be a mismatch for your particular need.

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The future of search: Marcus Tandler at TEDxMünchen (Video)

  
  
  

Marcus Tandler, a speaker at TEDxMunchen, delivers a fresh perspective of the future of search engines. Search expectations constantly change, and search engines are forced to change with them.

Which Offer is Best for Landing Pages During the Buying Process

  
  
  

Which are the best offers to use on a landing page?  The answer varies based on the visitor and what phase they are in during their buying process.  Since no two people think the same, we can break down them down into three basic groups:

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