The Business of Aching Back Pain
Starting a business where the buyers are hungry for products is a sure fire way to have an instant customer base. This may not be more true than with back pain. Businesses which focus on helping those with back pain have a dedicated audience and, in fact, the pain can be so severe, "price" might become a non-issue. Finding "the cure" is high priority to the person in pain and if your business offers the chance for any kind of relief, you have an opportunity for a customer.
One such example is Hope Malcom Maltz, MS - Guild Certified Feldenkrais Practitioner cm
Hope offers help so you can:
- Move freely and without pain
- Move with joy, fluidity and grace
- Reduce joint wear and tear
- Enjoy life more fully
There is more to this method than meets the eye. Hope is dedicated and passionate about helping people find relief from pain and stiffness.
The other aspect of back pain might be in the products which can make all the difference in the world. A company such as Hely-Weber offers the best quality orthopedic braces on the market today. Back braces may be used as a preventative measure or for relieving stress while in pain. If you are a back packer and beginning to have an aching back, you will want to look at the infographic below and may be motivated to buy a back brace.
Whether your business is a service offering the Feldenkrais Method®, or products such as the orthopedic braces you find at Hely-Weber; people with back pain are an example of how buyers are truly "hungry" for relief of their pain.
The bad news is that backpacks are harming students and more back pain may become the norm. This infographic shows the risk and tips for how to avoid injury.
[Via: Carrington College's Massage Therapy Classes]
"Hungry" is a key element to inbound marketing. People with pain, problems, hopes, dreams, wishes ... are all searching for the answer.
Looking at your business one more time, what are people already hungry for? Does this vary from what you are "selling"? Consider first how to feed their hunger and use inbound marketing for those already searching.