There are one billion tweets in a week which translates into about 1650 Tweets per second. On which side of the fence do you stand? Do you believe Twitter is helpful or a waste of time?
- Twitter "does not matter" to business because there is too much junk, empty headed comments, promotion.
- Twitter is the next best thing since sliced pickles since Twitter gives live updates about events before the news has the ability to do.
- Twitter feeds truly have nothing valuable to offer and most of it is "automatic" so it adds little value to relationships.
- People who use Twitter are able to stay connected more often and strengthen relationships.
Regardless of what you believe, Twitter remains a force on the Internet. Here is an infographic which highlights when Tweeters are active.
What worries me is that the ATM machine at the bank now says: "Follow us on Twitter". The signs on the street say "Follow us on Twitter". While the opportunity to connect with people based on conversation, interest and geography is appealing, personalization is becoming crowded out by automated messages appearing to be personal.
Junk mail, then junk email..... now junk Twitter mixed with Big Business Twitter (who won't follow you although they ask you to follow them).
Try this experiment: Direct message (DM) everyone who follows you on Twitter. Share a special offer which says "deal". How many unfollow?