Guerrilla Marketing Checklist and PR for Getting Known
Here is a potential checklist for getting known. Inbound marketing is not an exact science but guerrilla marketing does work 100% of the time if executed well.
To that end, if you are starting from scratch and are hoping to become "famous" but low on funds (and in a hurry), this outline might prove helpful. It is based heavily on guerrilla marketing tactics with inbound marketing built in.
Consider this as a potential starting point:
Download to mindmap thoughts: www.michelhartzell.com/personalbrain
It is free.
Change your primary business “location” to a metropolis address. *do you want to dominate the area?
Set up a phone number for this as well.
Buy a 1-800 number from www.grasshopper.com
Narrow to a primary business, message and vision. Don't split yourself up to cover many fields of expertise.
Find a “system” or formula which has success you can emulate. (don’t recreate the wheel)
Finding "Who" will need a bit of R&D and help those who assist understand better the “final destination”
Write and publish a book. (Pete and I did it in 10 days last year.)
Be sure to title it with keyword rich phrase
Wrap it around your vision and mantra. (which is yet to be determined)
Set up a professional website which will be shareable by the press, potential sponsors, etc. (NOT an Internet Marketing styled site)
There are no and low cost tools or you can try Hubspot free for 30 days.
Important: Focus ALL of your websites to ONE. Create a center hub to get it done.
Refer to this article: http://www.michaelhartzell.com/Blog/bid/57701/The-Online-Battle-to-Find-the-Center
Don’t dwell on dreaming up your own style; emulate success.
Create a mindset and system to be in the press release game.
Options for free online press releases: http://www.michaelhartzell.com/Blog/bid/31383/List-of-54-Websites-for-Free-Press-Release-Distribution-Service
-- Be sure to put Marsha Friedman on your list to contact for PR.
Depending on the persona of your potential sponsors and clients, “edited” content may be the best way to go while the blog, website, etc. act as added methods to build trust and get leads.
“As seen in ……. news” needs to be an asset for your adventure.
Spread the word to organizations your potential sponsors will attend about your availability be a guest speaker
First get the book finished. T
You must have a website which reflects your AWESOMENESS.
The sponsors and potential clients will be attending these events… it is they you speak to.
Create a strategic alliance with someone already with a very large contact list.
Use your special gifts and talents to help thier business ROCK!
The "Who" will require R&D
Create remarkable, relevant and helpful content:
Continue making videos which make a point
Continue to Blog three times a week
Set up a radio show and broadcast every week … 30 minutes to share your vision and make your case.
Blogtalkradio is an option but not the only game in town.
WSRadio
Podcastalley
Create 3 Case studies which show success to share publicly other than your own personal story.
Always need a story.
Do video interviews with peoplein your field or industry
You as the interviewer. – clients, students
You as the interviewee. – by those in the media business
Continue to use social media to connect and engage
Article marketing is fine.. but may or may not be your main gig.
How does it turn cash and when? This is about getting known by those who will hire you.
Which comes first?
Chicken or the Egg?
Should yo focus first on the sponsor / client or the activities which attract a sponsor / client?
Steps one through eight are fairly simple, easy and fast to do. Then the real work begins.
There is no exact science and the sequence depends on many factors.
What did I miss?
Is there more?
-------
When the basics are complete, you hire a pro. While you can do much of the website, blogging and social media, promotion with the media requires you to turn to a company which will open doors.
Marsha Friedman from EMSI may be the person you ask for to get this done..
Wait, there is more....
EMSI has a Guaranteed Media concept which is an evolution of the pay-for-performance model, specifically adapted for the challenges—as well as the opportunities—of the evolving and fluid media landscape. Their flat fee structure ensures no hidden extras, and all campaigns come with a specific, written guarantee of results.
EMSI's business model, experience and team structure allows them to take the guesswork out of PR. Instead of rolling the dice with your PR dollars, why not consider changing your strategy.
Click on the industry or topic that most closely fits your need and find out the EMSI difference.
More reading material:
The calendar and mindmap are the best tools to start with. If you are stuck, contact me.
