How to Decide if Your Business Needs an App or Mobile Website
Business success is moving towards dependancy on mobile devices. With billions of screens in the mobile world, the entrepreneur must pay close attention.
There are two options for getting found on mobile devices: An App or a Mobile Website.
Thoughts about choosing an App or a Mobile Website:
An App ONLY works on the devices it is designed for. If your business is specifically sensitive to the device or your marketplace has a heavy saturation of users of a particular device, then the using an App might be the way to go.
The end user experience is more rewarding with Apps since they are more feature-rich and work with application such as a GPS.
The starting costs can be high if the goal is to have an App for every device. The approval process of an App store and continued updates requires a long term commitment and add to the costs.
Mobile websites work within any browser which gives any mobile device access to your website.
Mobile sites are better if your business relies on search based content. Advertising can be pointed specifically to a mobile site. If your business is focused on creating a synergy between multiple marketing vehicles and using a website at the hub, a mobile website might be a better option.
Some will tell you that a mobile website requires development and has a cost attached. There are now programs available to create a duplicate site of your current website which is designed for mobile devices. The simplicity of creating a mobile website for mass market appeal will be an appealing choice for most small businesses.
Resources to build your own mobile website:
To specifically build a mobile website focused on those on the run, you could use a service such as mofuse for as little as $7.95 per month.
If your goal is FREE and want only a few pages, then you will use mobiSiteGalore. With designs to choose from, you can set up your own mobile website.
Hubspot creates this website to automatically be accessible by mobile devices and the new COS lets you build responsive websites for mobile.
With the rapid change and newcomers in the PC Tablets, the marketing game will continue to evolve.