Why I Will Never, Ever Hire A "Social Media Expert"
This recent article about social media experts from Peter Shankman will inspire, cause pause, have you back peddling and change your paradigm.
Peter Shankman is the founder of Help A Reporter Out (HARO). Peter Shankman is the founder of HARO and is generally regarded as one of the top marketing consultants and speakers working today. His clients include Saudi Aramco, NASA, The U.S. Government, Haworth, Disney, Foley-Hoag LLP, American Express and countless others.
"No business in the world should want one on their team. They shouldn’t want a guru, rockstar or savant, either. If you have a social media expert on your payroll, you’re wasting your money."
" ...'It’s not about building a website anymore! It’s so much cooler! It’s about Facebook, and fans, and followers, and engagement, and influence, and…' Will you please shut up before you make me vomit on your shoes?"
"It’s about relevance. It’s not about tweeting every single time your company offers 10 percent off on a thingamabob. It’s about finding out where your customers actually are, and going after them there."
"Not Twitter followers. Not Facebook fans. Not Foursquare check-ins – NO. What’s going to do it is GOOD WRITING, END OF STORY."
"Do you know your audience? Have you reached out to them?"
There is more. You can read the full article here.
Does your business have too much emphasis on social media tools vs. giving value and service? What are your measures of success for marketing?
Social media tools help you listen, support others and connect. It is not a matter of eliminating social media, the question is in regards to balance. How does the entrepreneur operating a small business maintain balance? Is it by hiring someone to get something done because the whole world is ablaze with the buzz?