How Ads Kill Websites Video from SEOBook
This video from SEOBook shows examples of websites with ads. The point SEOBook video narrator makes is: Ads Kill Websites.
Or do they?
After watching the video, take a look again at the article "The Top 100 Blogs According to Technorati".
There is another common theme. All of these very popular blogs have ads. The ads come in all shapes and sizes and are integrated within the website pages. Newspapers and magazines have made profits by selling advertising spaces which can interfere with the flow of reading an article and yet ad placement has become even more pronounced. Often times advertising becomes such a priority that you read the rest of the story on page 12. (Which then is not so apparent because there are more ads.)
The video, made in 2007 by SEOBook, is now four years old.
Was he right? Did ads kill websites? They probably killed bad websites with bad content. Websites that prioritize ads right out of the gate vs. focusing on helpful and relevant content never had a chance. Sticking large advertisements in the face of a visitor without helpful content is a waste of time and money.
The SEOBook video was right about one aspect. Google has raised the standards and changed the way websites are ranked. Content farms are expected to be ranked lower in Google and there will be less attention paid to websites that scrap content. The rules have changed since four years ago. While the penalty may not have been as stiff back when the video was made, the future will be entirely another story.
The video has been seen 10,001 times since being created in 2007.
Certainly the person making the video did not create a Hollywood production. It proves that in the new world, helpfulness and relevance can surpass slick expensive ads.
It is inspiring to know that SEOBook saw the future and continues to apply inbound marketing practices with excellent results. They focused on being helpful in 2007 and the information is still helpful to this day.
The question of the day:
Are you about to create a website? Are ads a method to monetize it? How dominate will ads be in the structure?
It you were told that a banner ad might have less than .04% click through rate, how would this change your marketing plan?
Definition for click through:
Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the "number of users who clicked on an ad" on a web page by the "number of times the ad was delivered" (impressions). .... More » en.wikipedia.org/wiki/Click-through
Prioritizing advertising with such a low rate of response will result in dry checkbooks unless there is a plan and a team. Given enough traffic, the very small click through rate can begin to pay dividends.
Professional advertisers know these numbers well and understand the importance of not relying on only thousands of visitors but aggressively seek hundreds of thousands (millions) of visitors each month.
An article in Bloomberg BusinessWeek talked about click through rates back in 2007. Even with the small ratios, companies have increased online advertising. Since 2007 new blogs have been started which results in millions of visitors per month.
Watching the video and reading an article from four years ago while in the here and now puts things in perspective.
Websites and online presence can grow even with ads. If the most important thing on a website page is the ad, then success is not expected in the near future.
An entrepreneur who has a smaller budget and an even a smaller team sees the success of websites with advertising such as those on Technorati top 100 and says: "I can do that."
Maybe. But it takes more than a one person show and it is far from easy. Half the battle is staying on top of the news before it becomes news.
The Internet is a way for the entrepreneur to:
- Duplicate themselves
- Gain leverage with time and money
The Interenet tools are now fluid and literally an extension of the entrepreneur. Just as the chain saw revolutionized the timber industry, so has the Internet and new tech tools which are available to entrepreneur at low and no cost.
It is easier than ever to leap frog competition since so many business owners choose to stay stuck in the old ways. Picking up a keyboard and using the Internet tools should, by now, be as easy as picking up a pencil.
Are you stuck in pre-2005?
Since the video was made, are you smarter - faster - more flexbile?
There is a good chance you are studying the ways of pre-2007 which means you are treading water.
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