How to Embed Multiple Twitter Feeds into Your Blog
Here is how to embed multiple twitter feeds into your blog and make your business more attractive. In essence, www.paper.li is a page with multiple Twitter feeds which reads like a magazine (which can be subscribed to).
First step:
Go to http://paper.li/JeffreySummers/leadership and subscribe to the Leadership Daily.

Review the trends of the posts over 3 to 5 days.
If the content is relevant to your business, go to next step.
If the content is not relevant, consider another on www.paper.li.
Second step:
Embed the feed into your blog post, web page or side bar.
Click Embed.

Step three:
Find the window as shown below.
Copy and paste the code.

Step four:
Paste the code into the page, blog, or side bar on your website.
You can see the finished product at the beginning of the blog.
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It is basically the same process as inserting a video into your web page.
Why to embed a Twitter feed into a side bar or website page:
- People are fickle and have short attention spans. If it appears there is more to be had, it increases the chance of them sticking with you.
- If you use Twitter as a means to highlight your blog posts, promote products, or support partners, this can be an additional method to attract the reader to click. Highlight information from your own twitter account as well as from those whom you admire.
(This depends on your strategy and purpose for using the Internet.)
- If you are relatively new and would like to build authority, placing your Twitter feed side by side with a feed from the best of the best just may entice a few more people to look your way.
(Caution: If you are an idiot or a predator, the embedded Twitter feed will prove it to be so.)
If the purpose is to be perceived as the "go to person" who is connected everywhere, such tools as www.paper.li combined with THE RIGHT PEOPLE might help you be of better service and shine the light on those who are amazing.