Google Editions Books Ready to Roll
E-book services are ready to roll according to the Wall Street Journal. Google Editions will add another dimension to the marketing world.
Information overload continues. The article from MediaPost is a reminder that great information is available for your business. Instead of having lemonade stand Internet marketing sales people bombarding your inbox, stick with a resource which is more than just a flash in the pan.
Here is the article about Google Edition from MediaPost ...(which refers to Wall Street Journal)
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By Gavin O'Malley, December 1, 2010
New Edition: Google Books Ready To Roll
The Wall Street Journal
Intent on roiling yet another key market, Google is reportedly ready to debut its long-delayed e-book service. Having resolved all remaining technical and legal issues, sources tell The Wall Street Journal that Google Editions, so-called, is set to debut this month.
Google's "open" model represents a clear alternative to e-book leaders like Amazon and Apple.
"Google Editions hopes to upend the existing e-book market by offering an open, 'read anywhere' model that is different from many competitors," writes The Journal.
Along with the ability to access their Google accounts on most devices with a Web browser -- instead of through an online store -- "Users will be able to buy books directly from Google or from multiple online retailers--including independent bookstores--and add them to an online library tied to a Google account."
According to The Next Web, Brian Murray, CEO of News Corp.'s HarperCollins Publishing says Editions is going to have an edge because "their technology may be the least dependent on specific devices."
What's more, Google has deals with top publishers, which means Editions is going to offer hundreds of thousands of e-books for consumption and likely millions more for free. "That," according to The Next Web, "should make it the largest e-book store on the planet right from the start."
Amazon, which claims to control nearly 80% of the e-book market, is keenly aware of the threat Google represents. Therefore, in what CNet called "an apparent effort to stave off defections to rival e-book sellers," Amazon recently announced plans to give newspaper and magazine publishers a greater share of the revenue it collects from consumers.
Telling Amazon to watch its back, PCWorld writes: "If Google can get its act together, this looks like the perfect time to enter the market. After all, the iPad is a device with Internet access and a Web browser--potentially a Google Editions reader. Sure, Kindle users will have to stick with Amazon, but it looks like their numbers are dwindling (though admittedly still pretty significant)."
PCWorld bases its assumption on a recent survey by ChangeWave Research, which found that Amazon Kindle's market share fell sharply from 68% in February to just 47%.
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Online Media Daily - Around the Net for Wednesday, December 1, 2010 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=140430
Another great resource.
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