Business Success Goal: SOB
I love acronyms. It is a blessing and a curse. Every business seems to have its own set of acronyms. If a list grows too large it causes confusion instead of creating more simplicity.
A few favorites are:
SNOW = Serenity Now Outside Window
FAT = Faith And Trust
WAD = Wonder And Doubt
MOM = Manipulation Of Managers
CAKE = Computer Always Knows Everything
WOW = Words Of Wisdom
MAD = Making A Difference
These acronyms are certainly not the most important to business, though what a fun sentence we can make!
Be MAD, say something important and others will respond with: WOW. Daydreaming and thinking about SNOW is not good for business. FAT in CAKE lowers WAD and can make the best MOM.
That was stretching it a bit. Sorry.
The most important of all the acronyms might be: SOB.
SOB is a requirement. SOB stands for Selling Or Building.
If you are not Selling Or Bulding and are just talking, there can be no sale, no income, no future.
Selling does not refer to being a "salesperson". Selling refers to ensuring the transaction happens and the delivery of the product or service is completed. Selling is about ensuring that the money goes into a register or bank account.
The SOB (Sell Or Build) mindset ensures that one of two things can happen whenever there is a pause, even for a few minutes, in the day.
Bulding can be:
- Build a product
- Build a system
- Build a presentation
- Build a training tool
- Build a website
- Build a relationship
SOB needs to be on every measure of success. When asked about the SOB, the answer would be 20 sales and 30 things built.
Without something built, there is nothing to sell.
Without something sold, there is not really a business, there is just a museum.
Do you have the mindset of SOB? If not, what do you spend your time on? No or low sales might be as a result of missing the SOB attitude.
What is your favorite acronym?