The most important thing on the website is the button.
Without the button, a business website is no more than a museum, encyclopedia or library.
Each button is a miniature invitation which asks someone to:
- Learn more
- Become a member
- Add to cart
- Book now
- Click Here
- Create account
- Request info
Large buttons, small buttons and oddball buttons all lead to the same result: Conversions. Here are examples to spur your creativity.
As the buttons are viewed side by side, the power each button has over your willpower becomes more obvious. Which style of button(s) will be irresistible to the viewers?
Without a button on a page, it becomes for eyes only. Each page is an opportunity to engage others. What is keeping you from maximizing on this opportunity?