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The Button for Business Success

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Michael Hartzell

"Maximize impact and return on investment:  Be personal, unpredictable and interesting."

Michael Hartzell specializes in the training and development of individuals and organizations with a primary focus on innovative marketing to grow sales and profits.

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The Button for Business Success

Posted by Michael Hartzell on Tue, Oct 26, 2010
 

The most important thing on the website is the button.

Without the button, a business website is no more than a museum, encyclopedia or library.

Each button is a miniature invitation which asks someone to:

  • Join
  • Download
  • Access
  • Learn more
  • Try
  • Buy
  • Watch
  • Call
  • View
  • Become a member
  • Subsribe
  • Register
  • Add to cart
  • Purchase
  • Admit
  • Sign-up
  • Book now
  • Enter
  • Click Here
  • Create account
  • Donate
  • Request info

Large buttons, small buttons and oddball buttons all lead to the same result:  Conversions.  Here are examples to spur your creativity.

100 access absolutely free 100freeregistration

downloadadd to cart gold blueadd to cart very large resized 600

add to cartaddtocart green

admit onebook nowbutton red blank

click here blueclick here for detailsclick here red

click here yellowcontact us greencreate account orange on blue

create accountdonatedownload blue

download complimentary whitepaperdownload now blue on white

download now orangedownload the white paper bluedownloadnowpurpleonorange

email my free reportfree download now

free download try it todayfree trialget instant quotegain immediate accessget involved

get started greengete started freegetting started

give me access buttonjoin now for free redlearn more brownlearn more gold on white

learn more orange on bluelearn more yellow on orangelimited offer act now

login

more bluemost popularnot signed up yet subscribepay now blueread more blackorder now greenread more boxregister now yellow

register red bigregister red

registerregisternowregisternowred

request inforsvp nowsave 400 register now

secure my placesee how it works

sign me up blue on whitesign up for a free trial green

sign up now blue on greensign up now greystart your trial yellowstarrt my 7 day trial 1take the first stepstart your free trial

take tour

As the buttons are viewed side by side, the power each button has over your willpower becomes more obvious.  Which style of button(s) will be irresistible to the viewers?

Without a button on a page, it becomes for eyes only.  Each page is an opportunity to engage others.  What is keeping you from maximizing on this opportunity?




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Comments

What a fantastic article! I've never seen so many call-to-action buttons in one spot. It must have taken you days to gather them altogether. 
 
I'm going to scoop them up with Jing for future reference. 
 
Cheers, Bruce
Posted @ Wednesday, November 03, 2010 6:53 PM by Bruce Hoag, PhD, CPsychol
Thank you Bruce. 
Glad you like it.
Posted @ Wednesday, November 03, 2010 7:06 PM by Michael Hartzell
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