The latest news from YouTube should not cause you to change your business plan. Pause and ponder your marketing options before you make any changes.
Here is the latest YouTube news with other tools to help analyze your presence online:
We want YouTube to be the best place to upload video. Without question, the number one requested feature by our creators is to upload videos longer than 10 minutes. We’ve heard you, and today we’re pleased to announce that we’ve increased the upload limit to 15 minutes.
We encourage you to take full advantage of this new time limit by making a video of your “15 minutes of fame.” Imagine that this video is all the world will ever know about you: what would you want to communicate? What will be the enduring stamp you’ve left on us all? Tag your video with “yt15minutes,” upload it by Wednesday, August 4, and we’ll select a handful of people to truly gain their 15 minutes of fame by featuring them on the YouTube homepage in a future spotlight. Make an Animoto Video Click Here to read more the rest of the story
The longer your video, the more amazing, helpful, valuable, informative, entertaining and educational it must be.
Remember there are new players in the hunt online such as HULU and Boxee. As these websites attract more viewers, they will impact what will be expected from YOUR video. Longer is not necessarily better.
Before you begin to expand the length of time of your videos just because YouTube has raised the limits, be sure to refer to a resource such as TubeMogul to view and understand video statistics. How long will someone watch a video? Numbers from the analytics will tell the story.
TubeMogul is a free solution to analyze videos which also has a premium version with enhanced benefits. Another option to manage videos is Bitsontherun. Bitsontherun is an online video platform from the creators of the JW Player.
- Website owners: Upload and publish video to your site with ease.
- Web developers: Add video streaming to your projects or CMS.
Ooyala is one for the heavy hitters in high quality video production, publishing and analytics.
Facebook has offered a video sharing option with a limit of 20 minutes for some time which means you may think the move by YouTube is a way to catch up and keep up.
The news about Youtube should not make a change in your marketing strategy.
You may decide the best option for YOUR business is to simply stick with www.screencast.com.
Which is your favorite?
Animoto is a snap and free to use. Upload your photos, pick from the music they offer, click a button and it will create a dymamic video from your photos. Animoto keeps adding benefits and if you a premium member, there are even more options. This is one of my favorite. Fast, easy and simple.