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Your Small Business Website is TOO HARD to read.

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"Maximize impact and return on investment:  Be personal, unpredictable and interesting."

Michael Hartzell specializes in the training and development of individuals and organizations with a primary focus on innovative marketing to grow sales and profits.

Everyone is looking for more success. Here is my way to share news, ideas and tools that you might not of heard about yet.

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Your Small Business Website is TOO HARD to read.

Posted by Michael Hartzell on Fri, Jul 16, 2010
 

Scroll With Me: The 80/20 Rule Strikes Again

By Brendan Regan - GrokDotCom | Forward to a Friend |  

Usability studies have long reported the same finding — "above the fold" — gets 80% of the time spent looking at the page. This article serves as yet another reminder of this universal truth as well as provides tips on how to best utilize this space, along with a vital reminder that the bottom of a page is also an invaluable piece of real estate, perhaps to test a secondary call-to-action?

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