Understanding the trends and patterns of decision making by your customers is a must. If your business includes selling technology, mobile devices or cell phones then pay attention to this:
How Consumers Prepare to Purchase Mobile Devices
As smartphones steadily take over the US mobile market, features and capabilities become more important to users whose decision-making relies increasingly on online research for new models.
This is only a very small piece of what a powerhouse like emarketer provides. If you plan on being a mover and shaker and relying on second hand filtered news is not enough then you might need more. (I am just eyes and ears with this one. No commisions or kick backs.)
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