Marketing news hot off the press from Direct Marketing Association
How can the direct marketing association be missed? Here are headlines right off the press. (Almost hot!) The closer you can get to the source of business and marketing news, the less it will be watered down. Mind you, the Direct Marketing Association has an annual membership fee in the range of $1500. If you are a local business then you may only want to scan the headlines to stay in sync. This can be done with an RSS feed right to your Google Reader. If you are interested (as I am), you can scan or you can subscribe. No paper and all online.
Here are the headlines: (These are teasers and all link back to the website hoping to inspire you to become a member.)
June 29, 2010
Nearly 75% of Online Retailers Are Dialing up Mobile Strategies, According to Shop.org/Forrester Research
According to a Forrester Research study produced in partnership with Shop.org, nearly 75% of online retailers either already have or are developing a mobile strategy. One in five boasts having a fully-implemented mobile strategy in place already.
June 29, 2010
Flash and Rich Media Ads Represent 40% of US Online Display Ad Impressions, comScore Reports
According to comScore's Ad Metrix Creative Summary report, JPEG display ads led the market with more than 42% of impressions in the U.S., while “leaderboard”-style banner ads (728 x 90 in dimension) were the most commonly viewed display ad by size.
June 29, 2010
Smartphones Drive Gains in US Mobile Navigation, comScore Finds
A new study by comScore on mobile map usage has found that 14% of mobile users in the US accessed maps on their devices in April 2010, as the mobile map audience reached 33.5 million users, up 44% from the previous year.
June 23, 2010
More than 55 Million Smartphone Shipments in the First Quarter of 2010, Says ABI Research
The world’s smartphone markets continued to build on their strong 4Q-2009 performance in the first three months of 2010. According to the latest ABI Research data, a little more than 55 million smartphones shipped during the quarter.
June 23, 2010
Small Businesses Investing More in Email Marketing; Look to Integrate Social Media, AWeber Survey Finds
According to a new survey by AWeber Communications, Email marketing continues to bring significant value to businesses, with more than 82% of respondents planning to increase their email marketing efforts over the next year.
June 22, 2010
Nine of 10 Americans Have Cell Phones, but Talking Isn t All That Matters, Finds BIGresearch
An increasing number of people are looking for phones which offer access to email, the Internet, picture-taking, and even calendars, according to new research, conducted by BIGresearch for the National Retail Federation’s Mobile Retail Initiative.
June 22, 2010
Tablets to Outsell Netbooks By 2012, Forrester Predicts
Fueled by a growing interest in tablet computers, nearly half a billion PCs will be sold to consumers in the US between now and 2015, according to a new report by Forrester Research.
June 17, 2010
Mobile Phone Adoption Steps Backward as 23 Million Cash-Strapped Consumers Drop Out, Javelin Report Finds
A new Javelin Strategy & Research report finds that the economy sucker punched overall mobile phone adoption, which dropped sharply from 85% in 2009 to 74% in 2010. The 23 million consumers who cancelled their contracts apparently considered having a mobile phone a luxury.
June 16, 2010
Mobile Apps Revenues to Exceed $30 billion by 2015, Juniper Reports
A new report published by Juniper Research forecasts that the combined revenues from apps funded by pay-per-download (PPD), value-added services (VAS, including freemium and subscription) and advertising is expected to rise from just under $10 billion in 2009 to $32 billion in 2015.
June 16, 2010
Americans conducted 15.9 billion core searches in May, comScore Finds
comScore, Inc., a leader in measuring the digital world, has released its monthly comScore qSearch analysis of the US search marketplace. In May 2010, Americans conducted 15.9 billion core searches, up 3 percent vs. April.
Summary:
More flash video, more email, tablets to outsell netbooks, people are looking for more stuff and mobile, mobile, mobile is the topic.
In order to stand out and be faster or bigger than the company next door, you will need to invest a bit of time and money. Too many "marketing consultants" are not investing into their field and are relying on third hand information. This is why I am a member of both the American Marketing Association and Guerrilla Marketing Association, to ensure quality information that will be helpful to those in need.
Feel free to recommend an association that you find to be valuable below in the comments.
Log-in