Google Says: Quality Content and Here is How to Get it Done.
What is your angle for business blogging?
The big tip of the day: Originality.
The closer you get to the core original source, the more valuable you become. The old commercial about hair color: "... and she will tell two people, and they will tell two people, and then they will tell two people..." also works for blogging. If what you are writing about is from the source or you are sharing completely brand new, original information, then the possibility of having people pause and read your article increases.
If someone says: "Hey, I never heard about this before", and the content is relevant and helpful, you will increase interest.
As to which is better, frequency or quality of content, use the rule of going to the source. www.google.com/webmasters seems like a good place to start. I will leave that to Matt Cutts in the video.
Where to get the content?
Those who conduct science experiments or make discoveries. Caution: Subject to copyright laws. Here is an example of a great resource when researching for business blogging:
Government websites are a great resource for original content. It appears that the content is not subject to copyright. Here is the scoop right from the source:
What is a U.S. government work?
A United States government work is prepared by an officer or employee of the United States government as part of that person's official duties.
It is not subject to copyright in the United States and there are no copyright restrictions on reproduction, derivative works, distribution, performance, or display of the work. Anyone may, without restriction under U.S. copyright laws:
- reproduce the work in print or digital form;
- create derivative works;
- perform the work publicly;
- display the work;
- distribute copies or digitally transfer the work to the public by sale or other transfer of ownership, or by rental, lease, or lending.
- Other people may have rights in the work itself or in how the work is used, such as publicity or privacy rights. Privacy and publicity rights protect the interests of the person or people who may be the subject of the work. To learn more about the difference between copyright and privacy and publicity rights, see the Library of Congress website.
- You cannot use U.S. government trademarks or the logos of U.S. government agencies without permission. For example, you cannot use an agency logo or trademark on your social media page.
- You cannot use a U.S. government work in a way that implies endorsement by a U.S. government agency, official, or employee. For example, you cannot use a photo of a government official wearing your product in an advertisement.
- Works prepared for the U.S. government by independent contractors may be protected by copyright, which may be owned by the independent contractor or by the U.S. government.
- Not all information that appears on U.S. government websites is considered to be a U.S. government work. For example, it is possible that some or all of the text, trademarks, logos, or images on a U.S. government website may be protected intellectual property not owned by the U.S. government, but used by permission of the rights holder. To ensure that you don't mistakenly use protected intellectual property from one of our websites, check with the agency or program that manages the website.
- The U.S. government work designation does not apply to works of U.S. state and local governments. Works of state and local governments may be protected by copyright.
- Copyright laws differ internationally. While a U.S. government work is not protectable under U.S. copyright laws, the work may be protected under the copyright laws of other jurisdictions when used in these jurisdictions. The U.S. government may assert copyright outside of the United States for U.S. government works.
Where can I find more information?
If you have questions about U.S. government works, please contact the U.S. Copyright Office.
It is interesting how there is a common complaint that people are not informed and can't get involved when the information age is at the fingertips of anyone interested. How can you help people change their lives? How about by adding more quotes, links and blog articles that originate from government and science websites.
Notice how the best quality content sites take information not from 3rd parties or farther up the information food chain. They either create original studies or rely on the originator of the information. Go thou and do likewise.
Blogging for business tip of the day: If you are stuck with creating content for your blog then you are not listening to your customers and staff enough or you are not reading enough.
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