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Business Blogging | Organic Link Building and Google Says How

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Business Blogging | Organic Link Building and Google Says How

Google says:

"A popular question on our Webmaster Help Forum is in regard to best practices for organic link building. There seems to be some confusion, especially among less experienced webmasters, on how to approach the topic. Different perspectives have been shared, and we would also like to explain our viewpoint on earning quality links."

Response and thoughts: 

Did you know there was a forum?  If Google is being used by 70% of those searching, then why would you not be a part of this?  It is free and as close to the horse's mouth as you can get.

How do you define "less experienced"?   One year?  Two?   I see those with eight years experience struggling because they are not unlearning quickly enough to adapt.  Maybe "experience" is not the best term.

Google Says:

"If your site is rather new and still unknown, a good way marketing technique is to get involved in the community around your topic. Interact and contribute on forums and blogs. Just keep in mind to contribute in a positive way, rather than spamming or soliciting for your site. Just building a reputation can drive people to your site. ..."

Response and thoughts:  

This is neither a new or unique concept.   For people to be inspired enough to refer you in the offline world, community guerrilla marketinginvolvement has always been a key element.  Simply making random calls from the phone book or showing up to local events with the purpose of "pitching" only gets you a cold shoulder.  Jay Conrad Levinson has talked about this for 20 years in Guerrilla Marketing.
 

Google Says:

"... And they will keep on visiting it and linking to it. If you offer long-lasting, unique and compelling content -- something that lets your expertise shine -- people will want to recommend it to others. Great content can serve this purpose as much as providing useful tools."

Response and thoughts: 

It is good to see that the leaders in Google are making an effort to establish a standard based on principles that Mom and Dad tried to teach us when we were growing up.  I didn't know we were going to get more Mom and Dad teachings from Google, though.

Try Animoto for creating quality and fun videos.  

Question:  What is "good" and what is "quality"?  How long can something of quality last when technology is moving so fast?   I thought I was pretty good at connecting with a crowd until I listened to a presentation by Brad Worthley at a Chamber of Commerce in Auburn event.   Sure, I am unique but in comparison Brad will knock my socks off.  I recommend Brad Worthley.

There is more but who wants to hear me ramble?

Take-away:

  • Sign up and participate on Google's Webmaster Help Forum.  Schedule 20 to 30 minutes a week.
Google - Webmaster Central
  • Know who your community is.  Write their names down.  Know who is important to you and why.  Then treat them with importance.

United States Newspapers

  • Join your local Chamber of Commerce.  They are part of your community.

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Brad Worthley:

 

 



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