HubSpot's Inbound Internet Marketing Blog - Hiring a SEO Consultant
We often get asked, "How can I find a good SEO consultant?" as well as "How do I know whether they're doing a good job?" It can be difficult-- no government certifications exist for SEO consultants. A few of us at HubSpot sat down together and developed a guide and some questions to ask search engine marketing consultants that you are consider hiring.
7 Steps for Hiring a Good SEO Consultant
- Determine your goal for hiring an SEO consultant - What do you hope to accomplish? Are you looking for more long tail keyword rankings? Are you looking to rank better on specific keywords? If you aren't specific and don't have realistic goals, it's hard to determine whether you're getting anywhere. It also makes it extremely easy for someone to take your money and run or just keep on asking you for money. You might also discover that you don't really need a SEO expert to accomplish these goals.
- Learn a little bit about SEO yourself - You're hiring someone else to be the expert but some rudimentary knowledge will serve you well to evaluate and work with a good one. Read 1 or 2 blog articles and watch a webinar on SEO. Try to do a little SEO yourself. You don't have to spend all days on it to start building a good foundation and you can always hire someone-- you'll just be more informed!
- Compare metrics - How many customers have they worked with? What did they achieve for their customers in improvement in keyword rankings, inbound links, and most importantly, organic traffic? How long did it take? The HubSpot Service Marketplace listing of providers for the On-Page SEO service minimally show the number of customers, Customer Happiness Index, and growth in Organic Traffic achieved by providers.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6008/How-to-Hire-and-Manage-an-SEO-Consultant.aspx/?source=email-magnet-46#ixzz0p6QQe6oR
Now you have the tools to hold yourself accountable for holding others accountable. Yep, it is more work. Considering the risk? Worth it!
There are amazing and savvy folks ready to serve. There are opportunists who believe that since you were willing to throw money into a phone book advertising then why not give it to them instead for SEO?
There is a concern for ROI (return on investment). SEO is an investment into marketing and growing a business and it is measurable. As with all marketing, it must be profitable. The question will be: How much? How soon? That we can talk about.
Hubspot raises the bar and helps you set the standard.