Internet & Social Media Marketing Outlook from SoDA
Recent Survey asks: "What percentage of your digital marketing budget will be invested in the following?"
First off, stop reading junk and hype. Listen to the people who are likely to give you money. (If they know you, like you, and trust you enough.) Think locally, act personally.
Then add blogs and articles to your reading list which will give you good analysis. One such blog / community for you might be Society of Digital Agencies.
They have put together an outlook report for 2010. (There are 11 more months to go.) I am here to encourage you to consider the facts in the report, then determine how far your priorities and perspectives might be from the report. The graph you see above is from the 2010 DM0.
The information presented in this document comes primarily from our online survey as well as select interviews, other research sources, and industry expert opinions. All data was gathered in the last quarter of 2009. Download the DMO here.
The Society of Digital Agencies (SoDA) serves as a worldwide voice of digital marketing professionals with a mission to advance the industry through best practices, education, and advocacy.
For more information or to get in touch with us, please visit our website at
SoDAspeaks.com. Add your input to the survey by visiting
SoDAspeaks.com/surveySome notable indicators from the survey that substantiate this bullish POV:
- 81% of Brand Execs expect an increase in digital projects for 2010.
- 50% will be shifting funds from traditional to digital media.
- 78% of global participants believe the current economy will actually spawn more funds allocated to Digital.
| "Rather than spending another misguided year trying to "engineer" viral campaigns that will propagate themselves, regardless of consumer intentions, it's time to refocus our marketing efforts to align with the way that people actually behave." - Ivan Askwith, Big Spaceship |
While there is a higher priority for companies to focus on digital marketing (especially social media), some say that about 70% are attempting to keep the process in house vs. outsourcing. Have to wonder how many of you want to "use social media" but have limited time and resources.
How about you? Do you like the report? Well then, go thank Andy Beal at Marketing Pilgrim. He a person to appreciate. He's in the groove.
As you look at the graph above and think to yourself: WoW, is the competition going to prioritize digital marketing? What will I do? Here are three great resources.
What do you need? Is the report helpful?
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