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Business Success Tip: Odeo, Duct Tape Marketing, Free Marketing

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"Maximize impact and return on investment:  Be personal, unpredictable and interesting."

Michael Hartzell specializes in the training and development of individuals and organizations with a primary focus on innovative marketing to grow sales and profits.

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Business Success Tip: Odeo, Duct Tape Marketing, Free Marketing

Posted by Michael Hartzell on Fri, Dec 04, 2009
 

Business Success Tip:  Stop what you are doing.  If you are not aware of Odeo.com, Duct Tape Marketing and the many free marketing opportunities that exist today, you are out of touch.    UQPD3RJC938A

But then, you may still have Windows 95.  The idea of using candles vs. light bulbs might appeal to you.  Having a giant full page telephone book advertisement in the yellow pages might still get your ego fullfilled?  Your 1986 Ford Pinto is still your favorite car even though it has 300,000 miles on it?  Stick with what you are doing.  And whatever you do, DO NOT try to listen to the podcast below.

John Jantsch interviews Chip Heath the author of "Made to Stick".  Listen and think.

John JantschJohn Jantsch - Duct Tape Marketing - @ducttape

His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as "Best Small Business Marketing Blog" in 2004, 2005 and 2006 by the readers of Marketing Sherpa.

Odeo.com 

odeo.comHome to millions of audio & video episodes from thousands of podcasts and media sites across the web, Odeo.com is part search engine, part media directory, and part social network. Users can search & explore media channels covering just about any topic or area of interest – from automotive to technology, comedy to cooking, education to entertainment. With Odeo, it’s easy to subscribe to channels and be alerted when new episodes are published, save favorites & create playlists to share with friends. 
Since this article was written, Odeo has moved on from "free" but remains a powerful tool.

Chip HeathChip Heath - Author of "Made to Stick"

Chip Heath’s research focuses on two general areas: What makes ideas succeed in the social marketplace of ideas, and how can people design messages to make them stick? How do individuals, groups, and organizations make important decisions and what mistakes do they make?

Here are the take-aways.

  1. Bookmark Ducttapemarketing.com.
    1. Don't just pay attention to what John says, pay attention to what he does.  The principles he follows are not just in the tools but are in the activities and the value you he provides.
  2. Odeo.com  Sign up.  If you sign up can
    1. Listen to wisdom
    2. Embed information just as I did for those in need and help others.
    3. Create your own recording and upload it so others can find you. 
      1. Post one item per month and build on it.  Alex Mandossian made a point last night:  It's easier to talk than write.
  3. Email Chip and say:  What you offer is great.  Thank you! 
  4. These people have real names, addresses, emails and can be contacted daily.  They do not hype a product and close the door because you are not in time.  They do not send you emails with the attitude of "email them until they die or buy".  There are Inbound Marketing forces at work here.  An example for others to follow.
  5. Start writing YOUR book and then contact John and say:  "I like how you interview... would you interview me?"
    1. Need a writing coach?  How about Dr. Patricia Nan Anderson who has a new program "Authoring on a Budget"?  Then you will be official.

Whatever you do, don't try to compete with the likes of these. They are too good at what they do.  Instead try to think of how to complement what they do and offer added services / tools to ensure the success of others.

That is my chocolate nickel's worth anyway.  John and Chip of course will have Google alerts set up for their term and names so I would expect it tough to keep this a secret.  Do you have a Google Alert set up for your name, brand, company?  Google Alert Service.

 




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